Hickman Label specialists talk through how to know when it's the right time to transition from having labels printed to printing them in-house....
Ever had a label design look perfect on your computer, only to print in colors that feel completely different? You’re not alone. One of the biggest culprits behind mismatched expectations is an uncalibrated monitor. Screens are designed to look good, not necessarily to look accurate. Without...
Specialty food is one of the most dynamic categories in the packaged goods world. From artisanal sauces to small-batch chocolates, consumers are seeking products that feel authentic, premium, and purposeful. For brand owners and producers, the label plays a critical role in delivering that perception. Unlike...
Even the best label designs won’t shine if the print process goes sideways. Misaligned cuts, wasted media, and jammed rolls can turn a straightforward job into an expensive headache. One of the most common pain points for brand owners and production teams comes down to...
If you’ve ever picked up a potted plant at a nursery, garden center, or big-box retailer, chances are you’ve also picked up its label. Whether it’s a tag stuck into the soil, a wraparound pot label, or a small adhesive sticker, that label is doing...
