Labels may be small, but they play a big role in how products succeed. They have to meet compliance requirements, communicate brand identity, and capture consumer attention—all in just a few square inches. In 2025, label design is evolving fast. Brands across food, cannabis, beverage, and...
Great packaging design doesn’t just live on a screen—it has to shine (literally and figuratively) once it’s printed. For brand owners, designers, and production teams, the difference between “good” and “great” labels often comes down to how you handle specialty design elements. Metallic effects, white...
Ever had a label design look perfect on your computer, only to print in colors that feel completely different? You’re not alone. One of the biggest culprits behind mismatched expectations is an uncalibrated monitor. Screens are designed to look good, not necessarily to look accurate. Without...
The Evolution of Label Printing Technology In today’s dynamic business landscape, investing in the latest label printing technologies can help companies optimize production, improve branding, and ensure compliance with industry standards. Innovations such as digital printing, RFID technology, and eco-friendly materials are revolutionizing how businesses design...
Foil stamping is a label embellishment that gives a premium and upscale vibe to your labels — but, that premium look comes with a premium price tag. Happily, there’s a hack to get the impact of metallic elements without foil stamping! Designing product labels with metallic...
How to Use QR Codes on Product Labels QR codes, or Quick Response codes, are two-dimensional barcodes that can be scanned using a smartphone or camera-equipped device. These codes are increasingly popular on product labels due to their versatility and the wealth of information they can...
Designing product labels is an intricate process that involves balancing aesthetics with functionality. Among the essential techniques for achieving professional and visually striking labels are the use of white plates and knockout sections. These methods are crucial for creating effects like spot colors, special finishes,...
As we move through 2024, label design continues to evolve, driven by shifts in consumer preferences, technological advancements, and sustainability trends. The beverage industry, in particular, is seeing innovative approaches to label design that not only catch the eye but also align with broader societal...
In the digital age, social media platforms are critical for brand promotion and customer engagement. For beverage companies and other product-oriented businesses, label design is no longer just about physical packaging—it’s about creating visual content that can be effectively shared and promoted online. Designing labels...
